Where is Twitter Music for Android? With today’s launch of Twitter’s new music discovery platform, the company has again made a move to sideline the install base of around half of the U.S.’s smartphone audience by failing to deliver a native application for users of non-Apple devices. It’s a strategy that still remains prevalent among tech companies today, both large and small. The companies’ reasons vary: for many smaller startups, there simply aren’t enough developers to build for iOS and Android simultaneously. Meanwhile for others, the iOS-first decision is more of a strategic play.
Twitter Music is now the second major new mobile application that Twitter has brought to Apple device owners first. The company previously launched its Vine video-sharing application as iOS-only in January, and it still remains exclusive to that platform today.
The interesting thing about Music’s launch – a move announced on ABC’s “Good Morning America” – is that Twitter is attempting to reach a mainstream audience with the app. In the U.S., that audience is just as likely to be on Android as iOS – if not more so, in fact. Google’s Android