Iterations: “It’s Delicate, But Potent”

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Editor’s Note: Semil Shah is an EIR with Javelin Venture Partners and has been an official contributor to TechCrunch since January 2011. You can follow him on Twitter at @semil.

Every now and then, I’ll get sucked into the distracting, immersive, emotional habit of flipping through pictures online. Rifling through albums can stop time. It’s disorienting, like stumbling upon an old photograph in your drawer, the type of visually arresting trigger that takes you back through time. For me, I keep a small cigar box full of all my old photographs, dating back to childhood. They’re all warped now, fading in color. I keep the box tucked away under the bed, forgetting about it because I know going through it will take me places for hours.

Maybe you’ve heard a song that triggered a memory locked up in the corner of your brain. Maybe you run into someone from your past in real life, and you just stop in place. Or, maybe you see a photograph that ties it all together, jarring and powerful. If you’ve watched Mad Men, you’ll no doubt recall the famous carousel scene in the final episode of the first season, a classic Article source: